Sonamarg, June 13b: In a proactive move to boost sustainable tourism and strengthen coordination at the grassroots level, Chief Executive Officer (CEO) Bilal Mukhtar conducted a surprise visit to a village in the picturesque tourist destination of Sonamarg today.
During the unannounced tour, the CEO engaged directly with guest house and homestay owners to assess the current tourism infrastructure and understand local challenges. The interaction focused on promoting responsible and year-round tourism
Mr. Mukhtar emphasized the need for improved infrastructure, better waste management, and enhanced coordination between locals and tourism authorities. “The aim is to not only attract more tourists throughout the year but also to make Sonamarg a model for sustainable mountain tourism,” he said while interacting with stakeholders.
Local residents and business owners appreciated the CEO's outreach, describing it as a rare and much-needed initiative. They raised concerns regarding connectivity, basic amenities, and promotion of their homestays under official tourism campaigns. (CNS)
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